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| Make Your Website Redesign SEO Friendly! Posted: 29 Jan 2010 11:59 PM PST Website design or redesign, both the processes have one purpose – to establish a strong web presence and make the website popular on the world wide web. And online popularity is synonymous with only search engine optimization. Here are some SEO tips to make sure that you attract good amounts of visitor traffic post the design and redesign process. Analyze your Web Traffic Before the launch of your website, make sure you install a web analytic program on your current website. Note the existing traffic sources and make sure you retain them while reorganizing the contents of your website and redesigning it. Optimize the URLs Whether you are upgrading from a static website to a dynamic website or you are just moving from a dynamic one to another, pay attention to the URLs of the web pages. Avoid long scripts and instead use short and descriptive URLs that contain keywords of your website. This will not help your visitors to make sense but also wins favors with the search engines. Redirect Non-Functional Links For all the web pages that you decide to delete during the redesign process and all the URLs that will subsequently become non functional, make sure you place permanent redirects. When someone requests for the old pages, permanent redirects send out browser requests that direct them to the new pages. Permanent redirects work well for pages that have been split up, combined or shifted someplace else. Think well before your delete web pages altogether. All the associated search engine rankings and incoming links will be lost as well. Moreover, all the websites that have linked to the deleted pages will have to update the broken links at their end and this will erode your online credibility. Include a Google Sitemap Create a XML file for the Google sitemap and place it in the roots of your website. Google sitemaps are customized sitemaps for Google that lets its crawlers index the included links and pages more easily and efficiently. Customize the HTML Tags The content management system of your website should allow you to customize your web pages including the page titles, meta descriptions and keyword fields. You can include your relevant keywords in these tags in order to increase your appeal with search engines. Use Semantic Markup Codes Semantic markup means that your HTML and CSS codes are valid, accessible and conforms to the W3C standards. By making your web pages semantic, you can be sure that the textual contents on your website makes sense even without the images, color schemes, branding, style and design. Because this is how search engines view websites. Semantic markup also includes HTML tags that are loaded with information like the headline specifications, title tags, page titles etc. The content structure along with the semantic markup is what supports the website content to be used for further use. Monitor after Website Launch Search engine optimization is an ongoing process. It requires you to monitor your website on regular basis and optimize it across the ever-evolving web. After you have formally launched your website, use the web analytics software to analyze its performance in search engine results and make appropriate improvisations.  |
| Posted: 29 Jan 2010 11:57 PM PST Even though the internet is a fast paced environment and its getting harder and harder for the average blogger to keep up with it all, fortunately, some blog strategies have remained the same. Here's a reminder, along with a few blog tips.
Be sure to break up your article into readable bites. Most people who use the internet are scanners. So make sure you use descriptive headings within your post to catch their eye. Keep it focused and as short as possible. Try and find a picture that is relevant, to place within your article. Check Your Spelling and Editing Misspelling words even happens with the pros and they are given a certain amount of leeway. But for unknown writers it is a stab at their credibility. It looks as if you don't really care, so why should your reader? Post Regularly Try and set a regular posting rhythm. Not only will you keep your regular visitors interested, you will also keep the interest of the search engines and their bots. Fresh content equals better search engine rankings and more visitors. Make Sure Your Post Titles Are What they Say They Are The search engines read them and then sort and rank them accordingly. That is what is offered up to people who are searching for that particular information. Don't let either of them down. Include A Signature and A Post Date Contrary to what you may believe, your posts are not always timeless. Letting your reader know when your article was posted also lets them know how long you have been at it and can give you more credibility. Your signature lets them know exactly who wrote the post. Other Blog Tips Include An Author Bio and Picture. People like to put a face on the writer and their bio gives them a sense of what they are all about. Now unless you are writing exclusively about yourself and your life, don't put out too much personal information. Once you post it out there on the net, it's pretty much out there for good. Even if you decide to delete information later, there are ways for other people to recapture it Bad Links Nothing is more frustrating to your visitor when they click on a link that takes them nowhere, or when they are redirected to something completely else. Keep You Blog Focused Don't try to be everything to everybody. Just focus on your targeted audience. Your RSS Button Be sure to have one, and that it is easy to find. Sidebar Content And Links Keep everything relevant. Studies have shown that offering too many choices to your readers is too confusing and they are less likely to click on them. The Overall Best Blog Strategy Own Your Own Domain Name There are many services that host your blog and give you a domain name for free, and that's a great opportunity to get started. But what about down the road? Its always best to own your own domain name and pay for inexpensive hosting. This way you will retain control over your content and internet destiny, not someone else. Follow these basic blog tips and strategies, and then improve on them. If you want to be successful at anything, remember the basics and keep learning!  |
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This post is part of the Friday Q&A section. Just use the 
