Perform Split Testing with phpA/B - DailyBlogTips

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Perform Split Testing with phpA/B Posted: 02 Aug 2010 05:08 AM PDT Split testing, also called A/B testing, is a testing method where you compare a base sample with another test sample, changing one specific variable inside it. For example, you could have a base landing page, and then you would compare it against a new landing page where you changed the main headline. As a blogger, there are many things you could improve with split testing. Examples include: The number of subscribers you get by testing the headline and position of the subscription form. The AdSense earnings by testing different AdSense units and placements. The bounce rate of the blog, by testing different placements of your content above the fold. The number of retweets you get per post, based on the placement of the retweet button. But how do you perform a split test? You have two options. You can either do it manually, by changing the variable one week at a time and then tracking the results, or by using a piece of software and letting it rotate the variables for you. The second option is usually the best one, and a couple of days I discovered a software you can use to do that. It is called phpA/B, and it is free as long as you use it for personal purposes. I haven’t test it yet, but it looks promising. The main idea is to let you test anything within your site, with a simple setup interface. You can also integrate it with Google Analytics if you want. Definitely worth a look. Once I test it here I’ll write a more complete review, so stay tuned. Original Post: Perform Split Testing with phpA/B

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