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How to Capitalize on a Successful Affiliate Offering - DailyBlogTips |
| How to Capitalize on a Successful Affiliate Offering Posted: 23 Apr 2010 09:08 PM PDT  This is a guest post from Patrick Jobin. If you want to guest post on this blog, check out the guidelines here. Let's suppose that you've worked hard at building a successful blog, and that some of the affiliate offers you've been promoting are starting to gain some serious traction. Where can you go from here? Well, there are two approaches you can take: Either get more customers or increase your profit-per-sale. Getting more customers seems pretty straight-forward. You just keep doing more of what's currently working, while trimming away unproductive activity. This perpetual honing process can take years to master, and requires a lot of work on your part. If, however, you've noticed that one of your affiliate offers is especially profitable… you might want to try creating your own custom-branded version of that product or service and selling it yourself. This way, you keep all of the profits instead of handing them over to another company. Also, with a custom-branded product, you generate more customer loyalty by strengthening the reader's connection with your brand. This increases the odds that they will buy from you again in the future. This might sound like a lot of work, but it doesn't need to be. Here are three examples: 1. Custom-Branded Information Products Videos, Audio and Ebooks sell very well online. If you're an expert your field, these should be fairly easy to produce. Otherwise, get an expert to help you and share the profits. 2. Custom-Branded Physical Products For physical products, you can simply contact the manufacturer and ask them to customize an order based on your specs. However, there may be minimum order size requirements with these kinds of requests. And although physical products often convert a bit better than digital products, their margins tend to be lower. (For obvious reasons) 3. Custom-Branded Software For Software-as-a-Service (SaaS) products such as Online Backup, CRM, Web Hosting, etc… there are many "white label" partner programs available. You can licence another company's technology & infrastructure and have it re-branded around your business. These partner programs are great because they also allow you to customize the applications around the unique requirements of your niche. If you'd like to learn more about the various types of SaaS partner programs that are available, you can search on Google for "Channel Partners" or "Partner Programs". Summing Up Creating your own custom-branded products can be a great way to leverage your reputation and build a closer relationship with your readers. If your traffic is starting to generate consistent affiliate revenue, it may be time to launch your own licensed product. About The Author: Patrick Jobin is the owner of http://www.storagepipe.com/partners/, where you can find out more about creating and selling your own customized online backup products. Original Post: How to Capitalize on a Successful Affiliate Offering  |
| Should I Use an HTML or a XML Sitemap on My Site? Posted: 23 Apr 2010 09:21 AM PDT 
Idrees asks:
Interesting question. First of all let’s clarify the difference between the two types of sitemaps for those who don’t know it. An HTML sitemap is a page within your site that links to all the other important pages on your site. You can see an example of this on my Archives page. I call it “Archives”, but it is nothing more than an HTML sitemap. An XML sitemap does pretty much the same thing, but instead of using HTML (which a browser can interpret like any other page) it uses XML, which is a markup language to encode documents. This means that the XML sitemap will only be useful/make sense to search bots, while the HTML sitemap will also be visible/useful to human visitors. In my opinion most websites should have an HTML sitemap. Why? For two main reasons: it helps search engines crawl and understand your site, and it helps human visitors browse your site more efficiently. Why do I say “most” and not “all” websites? Because some specific types might not need it. Very small sites or online stores, for example, might not need an HTML sitemap because finding the single pages there is straight forward. For content based websites like blogs, however, the HTML sitemap is really helpful. Now if you are worried about having too many links on a single page, you could use a sectioned HTML sitemap, where the initial page links to all the months, and then inside each month’s page you’ll have links to the single posts. However, I believe this structure is less functional than having all the posts in a single page, like I do. Try to find a specific post on those sectioned sitemaps and you’ll see how much time you’ll waste going back and forth the pages until you find what you are looking for. On my archives, on the other hand, you just need to browse around until you find the right post. Google does recommend webmasters to keep fewer than 100 links per page (including sitemap pages), but I believe this is not a strict policy. In other words, as long as your page with over 100 links exists to help your visitors, Google should be fine with it. This is the case with my archives. In fact you can see that it has a PR 5, and if you search on Google for “daily blog tips archives” it will appear on the first result, meaning that Google is fine with it. I use the Clean Archives Wordpress plugin to create that page automatically. What about XML sitemaps? In my opinion using such a sitemap is not necessary, but it might be useful in some situations. Why don’t I think it is necessary? Because if you craft your website with an efficient structure (i.e., with a flat hierarchy of pages, a clear navigation and sound permalinks) Google should have no problems crawling and indexing all your pages correctly. You can test this by using the “site:domain.com” operator on Google. It will reveal how many pages Google currently indexes from your site. Daily Blog Tips, for example, has around 1,700 pages indexed by Google. I have 1,425 posts published. If you then add the secondary pages (e.g., pages subsequent to the homepage, category and archive pages) this number should get close to 1,700, so yeah Google is indexing all my pages right now. Now in what situations I think one should use an XML sitemap? Exactly when one is having crawling or indexation problems. If Google was only indexing part of my pages, say 500 out of 1,700, then I would consider using an XML sitemap. Similarly if my newest posts were taking too long to get indexed by Google (if at all) I would also add an XML sitemap to try to solve the problem. Summing up: I believe most sites should use an HTML sitemap, because they are useful both for search engines and for human visitors (and if you don’t want to have a page with more than 100 links just break your sitemap in sub-sections). As for XML sitemaps, I believe they are useful if you are having crawling or indexation problems. Obviously adding an XML sitemap to a healthy site won’t do any harm, but I am not sure how much good it will do either. Original Post: Should I Use an HTML or a XML Sitemap on My Site? |
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