4 Internet Marketing Lessons You Can Learn from Spammers - DailyBlogTips

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4 Internet Marketing Lessons You Can Learn from Spammers Posted: 19 Apr 2010 08:25 PM PDT Most of you guys probably read Copyblogger as well. If you don’t, I just had a guest post there today titled 4 Things an Ethical Internet Marketer Can Learn from Spammers. Here is a quote from it: 1. Go where the fish are What is the most important factor you need to have if you want to go fishing? Most people will say the fishing rod. Others will say the bait, or a boat. Interestingly enough, they are all wrong. The most important element of the equation is the presence of lots of fish. If you have a lake full of fish but don't have a fishing rod or bait, you can probably still improvise something that would let you enjoy a fish dinner tonight. But no matter how great your bait or how cutting-edge your equipment, if there aren't any fish, there's no fish dinner. There are three more lessons in the full article, and an interesting discussion in the comment section as well, so check it out. Original Post: 4 Internet Marketing Lessons You Can Learn from Spammers

As The Web Goes Real Time, So Must Businesses Posted: 19 Apr 2010 07:29 AM PDT You probably heard about the “real-time web” right? It is basically a set of technologies and platforms that allow users to push and pull information around the web in real time. The most popular example of a real-time application is Twitter. The result of this new trend is that users want to get things done as fast as possible. They write a tweet and expect all their friends and followers to see it immediately. They hear about an earthquake somewhere and they expect Google to know about it already and show the relevant results to them. So on and so forth. Not surprisingly, this trend is starting to expand into the business world. That is, customers want to get what they paid for as fast as possible. Here is a personal story to illustrate the case. A couple of weeks ago I was browsing on the site of a domain brokering company, and found one domain that I liked. I talked with the broker, and confirmed that I was ready to pay the $500 immediately. He then sent me an order form, and within 10 minutes and I had filled everything and paid the invoice. He then told me that they would be in touch within a couple of days. Long story short, ten days passed and I still haven’t heard back from the company. I am not worried about being scammed, because this is an established company and I have already bought from them in the past. Nonetheless I am pretty upset with the quality of the service, and I am not sure if I’ll do business with them again in the future. This “need for speed” applies to virtually any online segment these days. If you sell digital products (e.g., ebooks, templates, etc.) you need to make sure that your customers will get a download link to the products within minutes of sending you the money, else they will get frustrated. If you sell access to software or membership sites you need to make sure that your customers will get their login information within minutes of sending you the money. Even if you sell physical goods over the web you’ll still need to act fast. Sure, no one is expecting you to ship a t-shirt or watch within minutes, but you should at least follow up on the purchase, send the customer a tracking code, and estimated delivery time and so on. Just like the user experience of web visitors is highly affected by the loading time of your website, the experience of your customers is highly affected by the time you take to deliver on your promises. Do you agree? Original Post: As The Web Goes Real Time, So Must Businesses

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